VEGETALINE vintage 70s red rectangular advertising keychain Unipol

AFW - Antique France Worldwide

Description

Old advertising keychain for the VEGETALINE brand, visible in the photo. This item has a rectangular shape with rounded corners, is red in color, with a main face protected by a transparent cover revealing an advertising label. The top part has a dark metal ring, attached to a small blue-green ball chain, allowing it to be hung on a set of keys or a bag.

The visible side highlights the "VEGETALINE" logo in white capital letters on a red background, followed by a blue insert displaying the text: "VEGETALINE fries are the best... quite simply". The mention "UNIPOL" is also visible in a central cartouche, highlighting the product's origin.

The surface of the keychain shows signs of wear and micro-scratches, particularly on the plastic cover, typical of prolonged use and an authentically vintage item. The overall readability of the inscriptions is maintained, and it has a very distinct retro look, characteristic of advertising items from the mid-20th century.

The design, typography, and colors are typical of the 1970s, a period when this type of advertising support was widely distributed in food stores and to regular customers. The general appearance clearly evokes the French advertising aesthetic of that era, with a mix of sobriety and visual effectiveness.

Condition

Used item, sold as is. Traces of wear, scratches, and signs of age are visible on the cover and frame. The inscriptions remain clearly legible. The attachment mechanism appears functional on the presented side.

Did you know? Végétaline is an iconic French brand of solid vegetable fat, created in 1913 and widely used in domestic and professional frying. Advertising keychains, like this one, were frequently distributed in the 60s and 70s to build customer loyalty and increase brand awareness for food products.

AFW Reassurance

Careful packaging and fast shipping guaranteed. Professional seller specializing in antique and advertising items.

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