Vintage advertising keychain ALSATIA S.A. Colmar metal and translucent resin

AFW - Antique France Worldwide

Description

Old advertising keychain, with a rounded square shape, featuring a design typical of promotional items from the 1960s-1970s. The main element is a thick, translucent disc, probably made of resin, revealing a printed advertising label in its center. The inscription visible on the front reads: "ALSATIA S.A. Papeterie en gros COLMAR", with black typography on a light background, slightly tarnished by time.

The keychain is equipped with a ring and a carabiner with a dark metallic finish and a matte patina, allowing it to be easily attached to a key ring or a bag. The whole presents a compact and rounded silhouette, pleasant to hold, with rounded edges characteristic of keychains from the second half of the 20th century.

The translucent part reveals soft reflections under the light, giving the object an instantly recognizable retro look. The internal label, clearly legible, testifies to its local advertising origin linked to the wholesale stationery in Colmar. No other inscription, logo or decorative detail is visible on this side.

The item shows some signs of wear and micro-scratches on the resin surface, indicating prior use, but no chips or cracks are apparent on the visible side. The metallic carabiner also shows a slight patina, typical of repeated use over several decades.

This type of advertising keychain was frequently offered by local businesses in the 60s-70s, both to build customer loyalty and to strengthen brand visibility among the general public. The translucent appearance of the resin, combined with the internal advertising print, perfectly illustrates the style of promotional items of that era.

Condition

Used item, sold as is. Visible signs of wear: micro-scratches on the resin, slight patina on the metal. No chips or breaks observed on the presented side.

Did you know? Translucent resin advertising keychains saw a significant boom from the 1960s in France, thanks to the popularization of the technique of embedding labels or small objects in resin. This method allowed local businesses to offer personalized items, both robust and attractive for promoting their brand.

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