{"product_id":"porte-cles-publicitaire-vintage-alsatia-s-a-colmar-metal-et-resine-translucide","title":"Vintage advertising keychain ALSATIA S.A. Colmar metal and translucent resin","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, with a rounded square shape, featuring a design typical of promotional items from the 1960s-1970s. The main element is a thick, translucent disc, probably made of resin, revealing a printed advertising label in its center. The inscription visible on the front reads: \"ALSATIA S.A. Papeterie en gros COLMAR\", with black typography on a light background, slightly tarnished by time.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a ring and a carabiner with a dark metallic finish and a matte patina, allowing it to be easily attached to a key ring or a bag. The whole presents a compact and rounded silhouette, pleasant to hold, with rounded edges characteristic of keychains from the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe translucent part reveals soft reflections under the light, giving the object an instantly recognizable retro look. The internal label, clearly legible, testifies to its local advertising origin linked to the wholesale stationery in Colmar. No other inscription, logo or decorative detail is visible on this side.\u003c\/p\u003e\n\n\u003cp\u003eThe item shows some signs of wear and micro-scratches on the resin surface, indicating prior use, but no chips or cracks are apparent on the visible side. The metallic carabiner also shows a slight patina, typical of repeated use over several decades.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising keychain was frequently offered by local businesses in the 60s-70s, both to build customer loyalty and to strengthen brand visibility among the general public. The translucent appearance of the resin, combined with the internal advertising print, perfectly illustrates the style of promotional items of that era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible signs of wear: micro-scratches on the resin, slight patina on the metal. No chips or breaks observed on the presented side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Translucent resin advertising keychains saw a significant boom from the 1960s in France, thanks to the popularization of the technique of embedding labels or small objects in resin. This method allowed local businesses to offer personalized items, both robust and attractive for promoting their brand.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller. Experience and reliability guaranteed for every order.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old advertising keychain, vintage keychain, retro keychain, Colmar advertising, Alsatia SA stationery, translucent resin, metal keychain, old key ring accessory, 60s advertising keychain, company keychain, Alsace souvenir, promotional keychain, old French keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54281788391751,"sku":"fd359e50-6f5d-40fa-be49-78f6ff3df1cd","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_371727c9-3832-48fd-af3a-1d116db73620.jpg?v=1783081599","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-alsatia-s-a-colmar-metal-et-resine-translucide","provider":"AFW","version":"1.0","type":"link"}