Vintage AZUR promotional round blue retro old accessory keyring

AFW - Antique France Worldwide

Description

Vintage round advertising keychain, featuring a style typical of promotional items from the mid to late 20th century. The main visible element is a circular medallion, set in a metallic-looking rim, connected by a chain to a classic key ring.

The center of the medallion features a blue background with a distinctive graphic motif: a stylized yellow crown surmounting a central element evoking a flame or torch, with the inscription "AZUR" in clearly visible red letters. Around this motif, a circular text can be distinguished, including the terms "COMPAGNIE CONTINENTALE" and "...NCIENNE" (the rest of the text being partially obscured or erased). The entire motif is protected by a slightly domed transparent surface, which gives a sense of depth to the whole.

The chain and ring show a pronounced patina, characteristic of old, used objects, with visible signs of oxidation on the metal. This wear contributes to the authenticity of the item and testifies to its age. The medallion's rim shows some signs of use, with no major chips apparent on the visible side.

The overall appearance of the keychain evokes advertising accessories distributed by oil or industrial companies in the 60s and 70s. The graphics, the choice of vibrant colors, and the typography are characteristic of French advertising aesthetics of this period.

The visible side does not show any other inscriptions or distinctive elements. No manufacturer's markings are visible on this part. The item is presented in a white box (not included, unless otherwise specified), highlighting the contrast between the medallion's vibrant blue and the metal's patina.

Condition

Used item, showing signs of wear and a visible patina on the chain and ring. Some marks or micro-scratches are visible on the medallion's surface. Sold as is.

Did you know? Advertising keychains were widely used by large oil companies in France during the 60s and 70s, particularly to build customer loyalty during gas station visits. The AZUR brand, well-known in the French oil sector, often used promotional items with vibrant colors to enhance its visibility with the public.

AFW Reassurance

Careful packaging and fast shipping are provided by a professional seller specializing in advertising items and vintage accessories.

Keywords: advertising keychain, vintage keychain, retro accessory, AZUR oil, antique keychain, gas station goodies, 60s advertising, blue round keychain, promotional item France, retro keyring, used accessory, metal keychain