{"product_id":"porte-cles-publicitaire-vintage-azur-rond-bleu-retro-ancien-accessoire","title":"Vintage AZUR promotional round blue retro old accessory keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eVintage round advertising keychain, featuring a style typical of promotional items from the mid to late 20th century. The main visible element is a circular medallion, set in a metallic-looking rim, connected by a chain to a classic key ring.\u003c\/p\u003e\n\n\u003cp\u003eThe center of the medallion features a blue background with a distinctive graphic motif: a stylized yellow crown surmounting a central element evoking a flame or torch, with the inscription \"AZUR\" in clearly visible red letters. Around this motif, a circular text can be distinguished, including the terms \"COMPAGNIE CONTINENTALE\" and \"...NCIENNE\" (the rest of the text being partially obscured or erased). The entire motif is protected by a slightly domed transparent surface, which gives a sense of depth to the whole.\u003c\/p\u003e\n\n\u003cp\u003eThe chain and ring show a pronounced patina, characteristic of old, used objects, with visible signs of oxidation on the metal. This wear contributes to the authenticity of the item and testifies to its age. The medallion's rim shows some signs of use, with no major chips apparent on the visible side.\u003c\/p\u003e\n\n\u003cp\u003eThe overall appearance of the keychain evokes advertising accessories distributed by oil or industrial companies in the 60s and 70s. The graphics, the choice of vibrant colors, and the typography are characteristic of French advertising aesthetics of this period.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side does not show any other inscriptions or distinctive elements. No manufacturer's markings are visible on this part. The item is presented in a white box (not included, unless otherwise specified), highlighting the contrast between the medallion's vibrant blue and the metal's patina.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, showing signs of wear and a visible patina on the chain and ring. Some marks or micro-scratches are visible on the medallion's surface. Sold as is.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains were widely used by large oil companies in France during the 60s and 70s, particularly to build customer loyalty during gas station visits. The AZUR brand, well-known in the French oil sector, often used promotional items with vibrant colors to enhance its visibility with the public.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping are provided by a professional seller specializing in advertising items and vintage accessories.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, vintage keychain, retro accessory, AZUR oil, antique keychain, gas station goodies, 60s advertising, blue round keychain, promotional item France, retro keyring, used accessory, metal keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489902842183,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_635c4bf6-c341-4cc8-82ae-c61a8531279d.jpg?v=1785632208","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-azur-rond-bleu-retro-ancien-accessoire","provider":"AFW","version":"1.0","type":"link"}