{"product_id":"porte-cles-publicitaire-vintage-biscuiterie-mirabeau-vert-annees-70-retro","title":"Vintage Mirabeau Biscuit Factory advertising keychain, green, 70s retro","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, rectangular with rounded edges, featuring a vibrant green color on the visible side. The object is designed in a style typical of the 1970s, recognizable by its utilitarian design and pop hue. The surface bears a perfectly legible embossed inscription: \"BISCUITERIE MIRBEAU COLOMBIER SAUGNIEU-38\", testifying to its commercial origin and promotional function.\u003c\/p\u003e\n\n\u003cp\u003eThe exposed side shows a matte texture with some signs of wear and minor marks, indicating past use but without major alteration to the legibility of the lettering. The visible attachment consists of a short metal chain and a traditional mechanism suspension ring, typical of keychains from this period. The junction between the advertising part and the chain appears solid, with no apparent deformation.\u003c\/p\u003e\n\n\u003cp\u003eThe bright green of the keychain contrasts sharply with the metallic chain with its gray finish, creating a retro visual effect. The rounded corners and slightly domed shape accentuate the vintage style of the object. No specific material is mentioned in the keywords, but the appearance suggests molded plastic manufacturing, common for this type of advertising medium in the 60s-70s.\u003c\/p\u003e\n\n\u003cp\u003eThe embossed inscription is clear and uniform, indicating quality marking. The sans-serif typography, sober and functional, is in line with the tradition of promotional items intended for local or regional distribution. The keychain is photographed on dark wooden furniture, with warm lighting that highlights its colors and relief, without concealing any noticeable defects on the visible surface.\u003c\/p\u003e\n\n\u003cp\u003eThis type of object constitutes material evidence of 20th-century local advertising, particularly developed in the food and craft sectors. The design and the mention of department \"38\" (Isère) place the object in an era when regional promotion was essential for small French businesses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Presence of traces of wear and small marks on the green surface, without alteration of the text. Chain and attachment functional and in good visual condition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Molded plastic advertising keychains experienced remarkable growth in France from the 1960s onwards, thanks in particular to the rise of local businesses and the democratization of promotional items. Many biscuit factories, cafes, and local artisans used this medium to build customer loyalty and increase their regional visibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller specializing in authentic advertising and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, Biscuiterie Mirabeau keychain, retro advertising, 70s advertising keychain, pop green, vintage plastic keychain, France keyring, old biscuit factory ad, retro promotional item, key ring accessory, local business keychain, Biscuiterie Mirabeau Colombier\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324299825479,"sku":"355650af-bee1-4132-8655-960fa2aa7604","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_4b550719-5f5f-4ba4-b6cb-58c04c3c5a63.jpg?v=1783748572","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-biscuiterie-mirabeau-vert-annees-70-retro","provider":"AFW","version":"1.0","type":"link"}