Vintage advertising keychain Biscuiterie Mirbeau old rare green France

AFW - Antique France Worldwide

Detailed visual description

This old advertising keychain is distinguished by its slightly curved rectangular shape and softened corners. The visible side features a smooth, dark green surface with a prominent relief in the center. The inscription in molded capital letters reads: "BISCUITERIE MIRBEAU / COLOMBIER / SAUGNIEU-38", indicating a specific promotional production for this regional French company. The whole is connected by a short-link chain to a classic metal ring, typical of advertising keychains from the mid to late 20th century.

The object has a matte finish, with no additional decoration or graphic pattern, which highlights the simplicity of the advertisement. The edges of the keychain are sharp, and the surface shows some micro-traces of use, discreet and consistent with the presumed age of the object. The overall appearance evokes the molded plastic products used by many French companies for their promotional items between the 1960s and 1980s.

The intense green of the keychain is uniform on the visible side, without major alteration or apparent discoloration. The embossed text remains perfectly legible, an asset for lovers of old advertising. The metal ring and chain show a standard silver tone, with no visible oxidation in the photo.

The typography used for the inscription is simple and functional, typical of utilitarian objects from this period. The mention "38" after the name of the commune refers to the Isère department, which precisely locates the geographical origin of Biscuiterie Mirbeau.

The photo presentation, on a white patterned textile support and a wooden box, highlights the color contrast and the retro aspect of the object. No superfluous decoration is visible on the photographed side, confirming the direct advertising purpose of this keychain.

Condition

Used item, sold as is. Presence of slight traces of use visible on the surface, without apparent impact or crack. The embossed text remains clear and perfectly legible. Metal chain and ring in good visual condition.

Did you know? Molded plastic advertising keychains were widely distributed in France from the 1950s onwards, with every local or national company seeing them as an effective medium for their visibility. Many regional biscuit factories thus left their mark through these utilitarian objects, which have now become witnesses to the commercial communication of the time.

AFW Reassurance

Fast shipping and careful packaging. You are buying from a professional seller specializing in antique and vintage items.

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