Vintage advertising keyring coat of arms alcohol France triangular emblem

AFW - Antique France Worldwide

Description

This vintage advertising keychain stands out for its triangular shape with rounded edges, typical of French productions from the 60s and 70s. On the visible side, a polychrome coat of arms is inserted under a translucent surface with a slightly yellowed appearance due to time. The central coat of arms features two standing figures, on either side of a red shield adorned with golden crowns and heraldic motifs. A partially legible motto appears above ("G. Rapidioc") and another, in a blue banner, below ("Non abt"), a frequent detail in the communication of alcohol brands of the era.

The keychain is connected to a ring by a short metal chain. The attachment features a robust design, with a visible spring opening, suitable for classic key rings. The whole displays a retro aesthetic, with a patina and slight traces of use on the transparent face, confirming its age and original advertising use.

The main colors of the coat of arms are red, golden yellow, and blue, contrasting with the slightly ivory translucent background of the keychain. The details of the central motif are clear despite some signs of age, including fine micro-scratches on the transparent surface and some yellowing spots, typical of old plastic materials. No other distinct text or logo is visible on this side.

The unusual triangular shape suggests a specific production for the promotion of French alcohol brands, often used to mark points of sale or build customer loyalty in cafés and bars. The typography and heraldic style of the coat of arms recall the graphic codes of major French alcohol houses from the mid-20th century.

This keychain is presented on a black textile support, with no indication of original accessories or case. The details of the attachment mechanism are intact and functional as far as visible, with no apparent rust.

Condition

Used item, sold as is. Some traces of use, light scratches and visible patina on the transparent surface. Central motif well preserved, vibrant colors. Functional metal attachment.

Did you know? Advertising keychains with coats of arms were widely used by French alcohol brands from the 1950s onwards to build customer loyalty in bars. Their production was often entrusted to plastic molding specialists in France, who offered varied shapes (round, oval, triangular) to stand out on the counter.

AFW Reassurance

Careful packaging and fast shipping from France. Professional seller, expertise in vintage advertising objects.

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