{"product_id":"porte-cles-publicitaire-vintage-bleu-medaillon-rond-objet-retro-annees-70","title":"Vintage advertising keyring blue round medallion - 70s retro item","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage promotional keychain features a round medallion with a translucent blue appearance, highlighted by a metallic structure with a silver finish. The visible side of the medallion reveals a raised pattern, probably a stylized scene, typical of certain promotional productions from the 1970s. The deep blue of the central disc, combined with the brilliance of the surface, produces an attractive and retro visual effect, accentuated by the contrast with the metallic frame.\u003c\/p\u003e\n\n\u003cp\u003eThe bail and chain are robust, made of thick links ending in a snap hook-type ring, practical for quick attachment to keys or a bag. The ensemble evokes the promotional items distributed by major brands or institutions during the golden age of the promotional keychain, both utilitarian and decorative.\u003c\/p\u003e\n\n\u003cp\u003eThe central motif, difficult to identify precisely from the photo, appears to represent a figurative or symbolic composition, created within the blue mass. This graphic style and the technique used are reminiscent of keychain designs from the 60s-70s, often intended to enhance the image of a brand or event.\u003c\/p\u003e\n\n\u003cp\u003eThe shiny appearance of the medallion, combined with the intense color, gives this keychain a distinctly decorative character. It is an authentic collector's item, with a strong retro style, easily recognizable by its blue color and its rounded shape, classic for promotional items of that period.\u003c\/p\u003e\n\n\u003cp\u003eThe general condition appears good from the visible side: the medallion retains its shine, with no major visible scratches, and the chain and ring show no noticeable signs of oxidation. The details of the pattern remain clearly visible under light, which attests to the quality of the period manufacturing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The visual condition is as shown in the photos, with no major apparent defects on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Promotional keychains reached their peak in France in the 1960s and 1970s, a period during which many companies used these items to build customer loyalty. Certain models, particularly those made of colored resin or injected plastic with a medallion, became emblematic of the advertising design of that era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order will be carefully prepared and quickly dispatched by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: retro keychain, vintage keychain, advertising medallion, 70s accessory, blue promotional item, old keychain, advertising keyring, vintage round medallion, advertising keychain, metal keychain, retro advertising, vintage decorative item\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324299104583,"sku":"e34dfd42-31c1-410e-b0f6-7411e162474a","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_1f2728cd-c2db-4200-a92e-69aedb26765a.jpg?v=1783748483","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-bleu-medaillon-rond-objet-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}