Vintage advertising keyring, Café Motta France, rectangular, 70s

AFW - Antique France Worldwide

Description

Vintage advertising keychain featuring the Café Motta brand, typical of 1970s promotional design. The item has a rectangular pendant with rounded corners, displaying a colorful reproduction of a Motta Espresso coffee packet on its visible side, accompanied by the text "café Motta" in red and black on a white background. The visual also includes a circular tricolor motif reminiscent of the French flag, highlighting the brand's presence in France.

The keychain is equipped with a round metal ring, connected to an engraved oval plate (inscription barely legible in the photo), then to a short chain that links everything to the main pendant. The entire object evokes the advertising techniques of past decades, with an impression under translucent plastic that protects the illustration. The dominant colors are white, red, gold, and black, giving this keychain an instantly recognizable retro aesthetic.

The construction of the pendant, visibly made of rigid plastic with a slightly shiny appearance, is consistent with the standards of promotional items from the period. The impression appears well preserved, with no major visible alterations in the photo. The ring and chain have a silver metallic finish, with a slight patina consistent with antique use.

This advertising keychain is typical of the merchandising items distributed by coffee brands to build customer loyalty or mark their presence in the French market. The graphic details and the "Motta" typography are characteristic of the brand's visual identity in the 70s. The rectangular format, white frame, and overall robustness enhance its vintage appeal.

The item is presented suspended, allowing a clear view of the main side of the pendant and the attachment structure. No details of the back are visible in the photograph.

Condition

Used item, sold as is. The visible side of the keychain shows good overall preservation, with slight traces of use and a visible patina on the metal part.

Did you know? The Motta brand, of Italian origin, established itself in France in the 1960s-1970s thanks to its coffee products and targeted advertising campaigns. Advertising keychains were then a favored medium for reinforcing the notoriety of food brands, often distributed as gifts in stores or during promotional operations.

AFW Reassurance

Fast shipping and careful packaging. Professional experience in handling antique advertising items.

Keywords: antique keychain, vintage keychain, Café Motta advertisement, retro keychain, French advertising item, plastic keychain, 70s, coffee merchandising, advertising accessory, old key ring, brand keychain, vintage design keychain