Vintage Caprice des Dieux advertising keyring, old cheese

AFW - Antique France Worldwide

Description

This old advertising keychain highlights the Caprice des Dieux brand, an emblematic reference in French cheese. The item comes in the form of a square pendant with rounded corners, transparent, revealing a label inserted inside. On the visible side, the Caprice des Dieux logo is clearly visible, accompanied by the mention "UN AMOUR DE FROMAGE" (A LOVE OF CHEESE) on a red banner, as well as the inscription "Caprice des dieux" in golden letters and "un amour de fromage" in red. The visual represents the brand's famous oval box, with its blue, white, and yellow colors, and the two emblematic angels.

The keychain's structure combines a translucent main part with a metal ring, chain, and spring clasp, typical of promotional items from the 60s to 80s. The whole presents a characteristic retro aesthetic, with bright colors and typography faithful to the brand's visual identity.

The transparent surface shows slight signs of wear and a natural patina, attesting to its authenticity and age. The internal print remains clearly legible, with no major visible discoloration on the photographed side. The metal ring and chain show a classic gray finish, with no apparent traces of rust in this view.

This type of keychain was often distributed as a promotional gadget in grocery stores or during promotional operations, illustrating the expertise of food-related merchandise manufacturers in France in the 20th century. Its compact and lightweight format allows for daily use while retaining a decorative vintage aspect, appreciated for its simplicity and period graphics.

The design of the keychain, with its insert protected by resin or transparent plastic, is typical of advertising objects from past decades. The presence of the original Caprice des Dieux logo and the slogan "Un amour de fromage" reinforces the interest of this keychain as a testament to French food communication.

Condition

Used item, sold as is. Slight signs of wear visible on the transparent surface and internal print, with no apparent structural defects on the visible side.

Did you know? Caprice des Dieux is a brand launched in 1956 by the Bongrain cheese dairy (now Savencia). Its oval packaging and its slogan "Un amour de fromage" have contributed to making it a French advertising icon, often used on derivative objects like this keychain.

AFW Reassurance

Fast shipping and careful packaging. Professional seller, experience and rigor guaranteed.

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