{"product_id":"porte-cles-publicitaire-vintage-caves-ste-marguerite-retro-ancien-rare","title":"Vintage Advertising Keychain Caves Ste Marguerite Retro Old Rare","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keyring features a visible side adorned with a colorful graphic on a red background, depicting a stylized barrel-shaped character holding a glass and displaying a satisfied smile. The white inscription \"caves Ste Marguerite\" appears in an arc at the top, clearly legible on the front.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring's structure is oval, with a smooth transparent finish that protects the printed design. The illustration adopts a graphic style typical of the second half of the 20th century, evoking the visual codes of the 60s-70s, often used in French wine advertising of that era.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring is equipped with a metal ring with a spring clasp, visible in the photo, allowing for easy attachment to a bunch of keys or a bag. The metal's appearance reveals a slight patina, characteristic of objects that have passed through several decades.\u003c\/p\u003e\n\n\u003cp\u003eThe central motif, both humorous and evocative, highlights the world of wine through an anthropomorphic representation of the barrel, reinforcing the identity of Caves Ste Marguerite as a player in the wine sector. The bright colors and retro design emphasize the authenticity of this period advertising item.\u003c\/p\u003e\n\n\u003cp\u003eOn the visible side, no major defects are apparent other than very slight signs of use, consistent with antique use. The transparent surface clearly shows the graphics without significant opacity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Shows slight signs of wear on the metal and transparent surface, consistent with its age and original advertising use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keyrings experienced a considerable boom in France from the 1950s onwards, becoming a preferred communication medium for many companies in the food and wine sector. Anthropomorphic visuals, such as this smiling barrel, were often used to make an impression and associate a friendly image with the brand.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping assured by a professional seller specializing in antique and vintage advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keyring, wine advertising item, vintage keychain, Sainte Marguerite cellars, retro accessory, 60s advertising, advertising keyring, barrel drawing, antique wine keyring, rare advertising, old French keyring, collectible keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54255470215495,"sku":"dc142b63-e1d0-43b2-b40a-6886458d40f7-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_315e4f1b-8e5d-48c7-b42b-c83c488fa56f.jpg?v=1782764820","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-caves-ste-marguerite-retro-ancien-rare","provider":"AFW","version":"1.0","type":"link"}