Vintage advertising keychain Chez Alfred Colmar rectangular old

AFW - Antique France Worldwide

Description
Old advertising keychain, rectangular in shape, featuring a red frame and a patinated metal ring. On the main side, a black illustration depicts three stylized birds, accompanied by the handwritten inscription "Chez Alfred" and in capital letters "Colmar". This design suggests a local promotional creation, probably for an establishment or business in the city of Colmar. The print is on a light background, protected by a translucent surface slightly dulled by time.

The object is distinguished by its thick structure, typical of 60s/70s keychains, and by its metal spring bail, showing homogeneous superficial oxidation. The whole displays a retro style, characteristic of advertising objects distributed by provincial shops or cafes at that time.

The keychain measures approximately 4 to 5 cm in height (excluding the attachment), with rounded edges and a matte finish on the frame. The attachment consists of a short chain and a classic ring, both in aged-looking metal, testifying to prolonged use.

The illustrated side shows visible wear: the printed paper has small stains and marks, but no major tears. The whole remains legible and stable in its housing. The back is not visible in the photo; no information about a possible manufacturer's mark is present on the visible side.

Thanks to its graphic style and typography, this keychain is part of the tradition of regional advertising objects from the mid-20th century, prized for their authentic character and design evocative of a bygone era.

Condition
Used item, sold as is. Shows signs of wear, stains on the illustration, oxidation of the metal attachment, and slight marks on the frame.

Did you know? Advertising keychains gained popularity in France in the 1950s-1970s, often made to promote local businesses, cafes, or regional companies. These items were frequently offered to customers when they visited a shop, becoming genuine local communication tools.

AFW Reassurance
Careful packaging and fast shipping guaranteed. Professional seller specializing in antique and advertising items.

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