Vintage promotional keychain Confectionery Le Chaperon Rouge Marseille retro anc

AFW - Antique France Worldwide

Description

Period advertising keychain, featuring a rectangular shape with rounded corners. The item has a silver-colored metal ring attached to a simple fastener, typical of promotional keychains from the mid to late 20th century. The main part of the keychain has a smooth, slightly matte surface, revealing a label or illustration inserted under a translucent layer.

On the visible side, an advertisement for "Confiserie Le Chaperon Rouge" is clearly visible, accompanied by a colorful illustration depicting the character of Little Red Riding Hood in a red cloak, in profile, addressing another figure. The legible inscriptions are: "CONFISERIE Le CHAPERON ROUGE Marseille 401.60.23.97", with a layout characteristic of old advertising items.

The color palette combines beige tones for the background, vivid red for the text and character, as well as touches of blue and brown for the secondary elements of the illustration. The overall look evokes a retro graphic style, typical of the 1970s-1980s, reinforced by the typography and composition of the advertisement. No other pattern or inscription is visible on this side.

The item has a translucent finish with a slight patina, likely due to its age. No major chips, deep scratches, or apparent defects are visible on the part shown. The ring and metal fastener appear functional and securely attached. This keychain highlights the dual function of a utilitarian object and an advertising medium for a confectionery in Marseille, which was common in the second half of the 20th century.

Condition

Used item and sold as is. Shows slight signs of wear consistent with its age, with no major visible defects on the photographed side.

Did you know? Translucent plastic advertising keychains saw a particular boom in France between the 1960s and 1980s, often designed to promote local businesses such as confectioneries, garages, or bakeries. They served as both a promotional medium and a small gift for customers.

AFW Reassurance

Careful packaging and fast shipping are provided by a professional seller specializing in antique and vintage items.

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