Vintage DAURE advertising keyring family aperitif France retro alcohol

AFW - Antique France Worldwide

Description

This vintage French advertising keychain features a slightly rounded square shape, with a translucent finish revealing an advertising insert in its center. On the visible side, an advertisement for the family aperitif "DAURE" is clearly distinguishable, repeated three times in black letters on a light background, as well as a distinctive red dot in the upper left corner. The text "modèle n°28" also appears in a cartouche at the bottom right of the insert.

The silver-colored link chain and keyring are attached to the upper part of the medallion. The item is presented on a black background within a gold-decorated case, but only the front of the keychain is visible. The surface of the medallion shows a smooth, shiny appearance, typical of molded advertising objects from that era, with some signs of wear and small marks visible around the edges.

The overall aesthetic, the text graphics, and the style of the keychain evoke the period from the 1960s to the 1970s, a time when this type of promotional item was frequently distributed by alcohol and aperitif brands in France. The object relies on graphic simplicity and the effectiveness of the repetitive slogan, characteristic of advertising campaigns of the era.

This advertising keychain is a typical souvenir item of French commercial heritage, associated with the world of aperitifs and traditional food products. It is a representative example of the visual communication used to promote alcohol brands in French households of the 20th century.

Condition

Used item sold as is. Some signs of wear, scratches, and stains are visible on the surface of the medallion and the advertising insert. The ring and chain show a patina of use.

Did you know? Advertising keychains experienced a real boom in France from the 1950s onwards, driven by the democratization of cars and the proliferation of promotional campaigns by food and beverage brands. They became essential advertising objects, often made of resin or molded plastic, and produced in many models by specialized manufacturers.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in old French and advertising items.

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