Vintage advertising keychain Flan Marquise Toulon retro old metal

AFW - Antique France Worldwide

Description

Old advertising keychain, illustrating the "Flan Marquise" brand with "Toulon" written at the bottom of the visible side. The object features a rectangular plate with rounded corners, suspended from a metal ring via a small two-link chain. The plate displays a printed decoration typical of mid-20th century food advertisements, predominantly in blue, white, and reddish-orange colors. In the center, a female figure in old-fashioned attire and a man are depicted in front of a molded flan, reinforcing the brand's retro visual identity. The typography of the text "flan marquise" is in stylized, easily readable red letters on a light background. The lower part bears the mention "TOULON" in white capital letters on a strong blue background.

The surface of the plate has a smooth and shiny appearance, suggesting an enameled or plasticized finish, with a slight domed effect visible around the edges. The whole offers a distinctly vintage style, consistent with the graphic codes of advertising objects from the 60s-70s. The bail and attachment ring are made of silver-colored metal, with no apparent mark or engraving on the visible side.

The keychain shows a beautiful patina of use, with slight traces of micro-scratches and some discreet marks on the surface, without major chips or visible deformation. The colors of the decoration remain vibrant, well contrasted, and the inscriptions perfectly legible. No structural defect is observable on the presented side.

The graphic composition, typography, and food motif suggest an advertising production most likely dating from the 60s or 70s, a period during which this type of goodie was commonly distributed by local and regional food brands.

Condition

Second-hand item, sold as is. Shows a consistent patina of use, with superficial traces compatible with its age and use.

Did you know? Advertising keychains experienced a considerable boom in France from the 1950s to the 1970s, notably thanks to specialized manufacturers like Pyramide or workshops in the Lyon region. They were often used as promotional tools by food brands, offering lasting visibility to customers on a daily basis.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in advertising objects and vintage accessories.

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