Vintage advertising keychain Flan Marquise Toulon retro 70s metal

AFW - Antique France Worldwide

Description

Old advertising keyring for the Flan Marquise brand, identifiable by its typical retro visual and its "Flan Marquise" inscription in red letters, accompanied by the word "TOULON" at the bottom of the medallion. The keyring has a rectangular shape with rounded corners and a transparent border revealing a central illustration. A blue drawing of a couple in classic attire, reminiscent of the 60s-70s style, can be seen in front of a stylized flan in yellow and orange hues on a white plate. The whole is mounted on a short-link chain and a circular metal ring, typical of advertising accessories of that era.

The visible side shows a smooth and shiny surface, probably made of transparent plastic or resin, protecting the printed illustration. The colors remain vibrant despite the patina of time, enhancing the vintage charm of this item. The ring and chain have a silver metallic appearance, consistent with the standards of promotional keyrings from the mid-20th century.

This Flan Marquise Toulon advertising keyring is a testament to the popular graphic design in post-war food promotional items. The illustration, both naive and descriptive, highlights the conviviality and family image associated with the brand, while emphasizing its regional roots with the mention "Toulon".

The typography used for the brand name, in thick red letters, as well as the blue-white-red bicolor palette, evoke a classic French advertising aesthetic. The item is both utilitarian and decorative, typical of accessories distributed in shops or during promotional operations from the 60s to the 80s.

The keyring is photographed on a worn-effect brown surface, which is not part of the item. Only the front side is visible, with no indication of the back.

Condition

Used item, sold as is. Shows a visible patina of use on the metallic part and on the transparent surface of the medallion. Some signs of wear consistent with age and past use, with no major chips visible on the presented side.

Did you know? In the 1960s and 1970s, many French food brands used advertising keyrings as a communication medium. These items were often distributed in stores or at local events, and highlighted regional expertise or culinary specialties, as here with the flan, an emblematic dessert on French family tables.

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Keywords: old keyring, vintage keychain, food advertisement, retro accessory, Flan Marquise Toulon, metal keyring, 70s advertising item, French advertising keyring, vintage goodies, graphic keyring, retro kitchen accessory, French brand keyring