Vintage promotional keychain INDUSTRIAS ESTEBAN S.A. retro rectangular

AFW - Antique France Worldwide

Description

Vintage advertising keychain, rectangular in shape, featuring a typical design of promotional items from the mid to late 20th century. The item consists of a rectangular plaque with a slightly translucent, aged appearance, and a clearly legible inscription: "INDUSTRIAS ESTEBAN S.A." in blue letters, accompanied by a stylized green and blue logo. The graphic is centered, with a slightly patinated effect due to age.

The keychain plaque is connected to a circular ring via a chain and a shiny metallic link. The attachment system is classic, with a split ring allowing for easy fastening to a keyring or bag. The visible side shows no other patterns or inscriptions.

The surface of the keychain shows moderate signs of wear consistent with vintage use: micro-scratches, patina, and slight alterations to the coating, particularly around the edges and on the central area of the inscription. These signs of age enhance the retro and authentic character of the advertising item.

The overall aesthetic is retro, typical of corporate goodies distributed for promotion or loyalty. The color palette – off-white, blue, and green – accentuates the vintage style, while the typography and logo evoke an industrial design from the 70s-80s (though this cannot be stated with certainty).

This keychain is a fine example of an old advertising item, often sought after for decoration, display on a desk, or as a retro style accessory. It is perfectly suited for daily use or for staging in an industrial or vintage-themed interior.

Condition

Used item, sold as is. Presence of signs of use, visible patina and wear on the surface, with no major structural defects on the shown side.

Did you know? Advertising keychains gained popularity from the 1950s onwards, used by companies to enhance their daily visibility. The rectangular format and the use of translucent plastic materials were particularly popular in the 70s-80s for their durability and ease of customization.

AFW Reassurance

Careful packaging and fast shipping are assured by a professional seller specializing in antique and vintage items.

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