Vintage advertising keyring J. Lapeyre fine wines France retro

AFW - Antique France Worldwide

Description

Old rectangular advertising keychain with rounded corners, typical of promotional items from the second half of the 20th century. On the visible side, a bright red label is inserted under a transparent surface with a plastic or resin-like appearance, without precise material affirmation. The inscription "VINS FINS ? J. LAPEYRE" is clearly legible in black letters, with a simple layout and a small horizontal line separating the two lines. The whole is fixed by a silver metal attachment, connected to a flat chain and a ring, clearly visible in the photo. The object presents a discreet patina, slight surface wear and some micro-traces linked to age, without apparent chips on the visible part.

The graphics, typography, and choice of colors strongly evoke the 1960s-1970s, a period when advertising keychains were commonly used by wine and spirits merchants in France to build customer loyalty. The whole is well-proportioned, with a compact format that easily fits on a keyring or in a pocket.

The text is perfectly centered, the red color of the label remains vivid despite time, which gives the object a certain visual appeal. The metal chain and ring show a standard finish, without superfluous decoration, typical of utilitarian keychains of this period. No additional logo or brand is visible on the photographed side, which highlights the name "J. Lapeyre" and the mention "vins fins" as the main identifying elements.

This type of advertising keychain, often distributed by wine merchants or negociants, is today an authentic testimony to the local marketing of yesteryear. The object is presented here on a black velvet background and a golden frame, highlighting its color and classic shape.

Condition

Used item, sold as is. Presence of slight traces of use and a patina linked to time, without major visible defects on the presented side.

Did you know? From the 1950s to the 1970s, many French merchants had personalized keychains made by specialized manufacturers, mainly located in the Jura region. These advertising items were often produced in limited series to promote a cellar, a bar or a negociant, and their design varied according to the graphic trends of the time.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and vintage advertising items.

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