Vintage advertising keyring Jaep Paris, aged finish, 50s-60s

AFW - Antique France Worldwide

Description

Old advertising keychain from the Jaep Paris brand, visible on the round medal attached to a hinged ring. The side shown displays a circular medallion with a patinated surface, featuring a clearly legible embossed inscription: "STRASBOURG 5, RUE DU FAUB. TELL. 35.61.01 JAEP PARIS 58, RUE N.-D. DE NAZARETH ARC. 58-66". The whole is mounted on an attachment ring with a swivel clasp, typical of advertising models distributed in the mid-20th century.

The medal has a worn metallic finish, with visible traces of tarnishing and oxidation, which accentuates its vintage and authentic character. The embossed letters are framed by stylized horizontal lines, a graphic design frequently found in advertising objects from the 1950s to 1960s. The whole displays a dominant gray-bronze hue, with variations due to the wear patina.

The attachment ring is rounded, fitted with an visible spring system, allowing for practical opening. The surface of the ring also shows signs of wear, consistent with the object's age. No other pattern, logo, or decoration is visible on the photographed side.

This keychain testifies to the utilitarian and promotional style of the era, when companies distributed this type of accessory to their customers. The visual, sober and functional, highlights the establishment's address and phone number, strengthening the commercial link.

Condition

Used item, sold as is. Marked signs of use: patina, tarnishing, oxidation marks, and scratches visible on the medal and ring. No apparent structural defects on the visible side.

Did you know? Advertising keychains experienced a major boom in France from the 1950s onwards, when companies sought to build customer loyalty through practical and personalized items. Jaep Paris, mentioned here, was a manufacturer specializing in these accessories for many regional businesses.

AFW Reassurance

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