{"product_id":"porte-cles-publicitaire-vintage-la-crotte-du-diable-alcool-france-retro-annees-7","title":"Vintage promotional keychain The Devil's Droppings alcohol France retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain features a triangular shape with rounded corners, a metal ring, and a swivel attachment typical of 1970s promotional accessories in France. The central part is adorned with an insert in orange and yellow gradient colors, bearing the inscription \"la crotte du diable\" (the devil's dung) in white letters, accompanied by a stylized drawing of a small black devil with a pitchfork. Advertising text is partially visible at the bottom of the insert, suggesting a link to an alcoholic beverage (\"vin\" (wine) is visible).\u003c\/p\u003e\n\n\u003cp\u003eThe keychain's frame has a translucent finish with a slightly milky appearance, showing some signs of wear and micro-scratches from use. The ring and metal attachment show an oxidation patina, characteristic of old objects handled daily. The colors of the advertising visual remain well-contrasted, with a gradient effect typical of retro advertising graphics.\u003c\/p\u003e\n\n\u003cp\u003eOn the visible surface, the advertising text is legible: \"la crotte du diable\" occupies most of the medallion. At the bottom, a partial mention is distinguishable, which seems to indicate an incitement to taste the wine, a frequent signature of French alcohol promotional campaigns from past decades.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain, with its thick and convex shape, is reminiscent of promotional items molded in the 70s-80s, often distributed by wine, spirit, or liquor producers to build customer loyalty. The iconography of the devil, associated with an offbeat slogan, evokes the audacious and humorous spirit of alcohol marketing in France at that time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item and sold as is. Visible traces of wear on the frame and metal attachment, micro-scratches on the plastic surface, visual colors preserved.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains became popular in France in the 1950s, with a marked boom in the 1970s thanks to the creativity of wine and spirits companies' campaigns. These items were often offered during purchases or events to enhance brand awareness, with some models now sought after for their design and originality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping from France. Professional seller specializing in vintage and antique advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, alcohol advertising, retro goodies, France keychain, 70s wine advertising, promotional item, original keychain, la crotte du diable, vintage bar accessory, alcohol keychain, retro advertising keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324366934343,"sku":"EBAY-316160306720","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_6f42c1f0-f159-41c3-82bf-a0721714f373.jpg?v=1783752261","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-la-crotte-du-diable-alcool-france-retro-annees-7","provider":"AFW","version":"1.0","type":"link"}