{"product_id":"porte-cles-publicitaire-vintage-le-figaro-loupe-retro-annees-60-70","title":"Vintage advertising keychain Le Figaro retro magnifying glass 60s-70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain is an old promotional item from the newspaper Le Figaro, recognizable by the clearly legible inscription \"FIGARO\" under a domed, magnifying-glass-like glass. The piece has a triangular shape with rounded corners, typical of advertising objects from the 1960s-1970s, with a dark finish that looks like plastic or Bakelite (material not specified in the keywords, only a black, shiny appearance is observable). The keychain includes a patinated metal ring connected by a short chain, visible in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe visible face of the keychain features a raised circular window that acts as a magnifying glass, enlarging a miniature excerpt from the front page of Le Figaro newspaper — a common advertising technique at the time to draw attention to the brand. The text under the magnifying glass clearly displays the newspaper's name and a few lines simulating a newspaper layout, reinforcing the object's visual identity.\u003c\/p\u003e\n\n\u003cp\u003eThe perimeter of the keychain shows traces of wear and a uniform patina, attesting to its age and use. The suspension ring, made of aged-looking metal, shows slight oxidation, consistent with the presumed age of the object. No major chips are visible on the displayed side, but a few micro-scratches and signs of use appear under light.\u003c\/p\u003e\n\n\u003cp\u003eThe piece has no additional decoration or bright colors: its sober and utilitarian appearance reinforces the advertising and retro character of the object. The whole, with its central magnifying glass, constitutes a typical example of French promotional keychains from the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Traces of wear, superficial scratches, and patina visible on the surface and ring. The \"Figaro\" inscription and miniature layout remain legible through the magnifying glass.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Founded in 1826, Le Figaro newspaper is one of the oldest French daily newspapers still in operation. In the 1960s-1970s, many newspapers used promotional items such as magnifying glass keychains to build reader loyalty and promote their brand to the general public.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eFast shipping and careful packaging guaranteed by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Figaro keychain, vintage keyring, newspaper advertising, retro key ring, advertising magnifier, 60s keychain, old press, promotional item, Le Figaro keychain, magnifying glass keychain, old advertising accessory, vintage press gift\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54255768109383,"sku":"23a4bba7-dc69-452a-8b60-c65af7f212e0","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_fc71917b-7eb4-44a2-8cf6-9942829adf4e.jpg?v=1782769746","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-le-figaro-loupe-retro-annees-60-70","provider":"AFW","version":"1.0","type":"link"}