{"product_id":"porte-cles-publicitaire-vintage-le-grillardin-ancien-visuel-retro-ely-51-86","title":"Vintage \"Le Grillardin\" advertising keychain, retro visual ELY 51.86","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, rectangular with rounded corners, featuring a visible face under a transparent plastic or resin-like surface. The main element of the visual is a stylized illustration of a plate of meat on a yellow background, with the handwritten text \"Le Grillardin\" at the top. At the bottom right, the inscription \"ELY 51.86\" is visible, likely a reference to an establishment or an old telephone number.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic design, both simple and evocative, is in a retro style typical of the mid to late 20th century, reminiscent of advertising objects from the 60s-70s. The circular metal ring is attached to a discreet fastener, allowing for immediate use as a keychain. The visible part shows a slight patina, indicating past use, but the graphic elements remain clearly identifiable.\u003c\/p\u003e\n\n\u003cp\u003eThe transparent surface shows some signs of wear, including fine scratches and a slight tarnishing of the material, without altering the readability of the advertising image. The bright yellow background highlights the central motif, while the soft contours of the keychain suggest industrial manufacturing of the era.\u003c\/p\u003e\n\n\u003cp\u003eThis vintage keychain is a typical tabletop or counter advertising item for restaurants or brasseries, designed to promote the \"Le Grillardin\" brand. The set presents a distinct retro character, both decorative and utilitarian, which will appeal to lovers of old advertising design.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Patina, signs of use, and fine scratches visible on the transparent surface, with no chips or breaks on the shown face.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains became widespread in France from the 1950s-60s, notably thanks to specialized manufacturers who offered personalized models to local businesses to build customer loyalty. Five-digit numbers like \"ELY 51.86\" referred to old regional area code telephone systems, before the ten-digit numbering generalized in the 90s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast and careful shipping, professional packaging. Shipped from France by a seller specialized in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, retro advertising, Le Grillardin, 60s advertising item, restaurant keychain, retro key holder, French advertising accessory, keyring advertising, bistro keychain, vintage France visual, restaurant advertising keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324298776903,"sku":"aec53057-b1b8-4545-b41e-bd8a1054c08e","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_e2da302a-e00c-464d-b6f2-e470ce671c64.jpg?v=1783748436","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-le-grillardin-ancien-visuel-retro-ely-51-86","provider":"AFW","version":"1.0","type":"link"}