Vintage promotional Martens France keyring, retro design, 70s slogan

AFW - Antique France Worldwide

Description

Vintage promotional keychain from the Martens brand, of French origin, with a design typical of promotional items from the 1970s. The visible side features a transparent rectangular insert with rounded edges, containing a black and white illustration of a seated woman with voluminous hair, holding a jar marked "Martens". Above the scene is the advertising slogan "Martens c'est frais ..", printed in blue and black on a white background, with the brand name framed in a pale blue cartouche.

The keychain consists of a round metal ring with a spring clasp, connected to an oval white plate on which the name "Martens" is embossed. This plate precedes the main part, which is rectangular and curved, with a smooth, shiny surface, revealing the advertising image inside. The whole evokes the aesthetic of transparent resin or thick plastic promotional items from the late 20th century.

The visible surface has no additional decorative pattern, apart from the central illustration and text. The dominant colors are white, light blue, and black, with slightly pearlescent reflections around the edge. The clasp appears sturdy, typical of utilitarian keychains distributed in stores or during food promotional campaigns.

The general condition, according to the photograph, shows some surface traces of use (possible micro-scratches or small signs of age), with no major apparent defects on the visible part. The legibility of the text and visual remains clear. No chips, cracks, or missing parts are observable on the shown side.

Condition

Used item, sold as is. The visible side shows good overall preservation, with signs of use consistent with a vintage promotional keychain.

Did you know? The Martens brand became famous in France in the 1960s-1970s for its advertising campaigns centered around fresh dairy products. Promotional keychains were very common communication tools at the time, mass-distributed by food brands and often manufactured in France, mainly from molded transparent resin.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in old and vintage advertising items.

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