{"product_id":"porte-cles-publicitaire-vintage-masset-20-boudoirs-oeufs-ancien-rectangulaire","title":"Vintage advertising keyring Masset 20 Egg Boudoirs old rectangular","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis vintage advertising keychain faithfully represents a \"20 Boudoirs aux œufs\" biscuit tin from the Masset brand. The object has a rectangular shape, with a carefully crafted front face that reproduces an old label in green, white, and orange. The brand name \"MASSET\" appears in red letters on a white background, accompanied by an illustration of three boudoirs and the text \"20 BOUDOIRS aux œufs\". A stylized smiling face, typical of vintage advertising visuals, completes the graphic composition.\u003c\/p\u003e\n\n\u003cp\u003eThe surface shows a noticeable patina and some signs of wear, testifying to the object's age. The colors remain clearly visible, with the green contrasting with the biscuit tones, and the black lettering still legible. The chain visible on the right is dark in color, with a prominent decorative link, adding to the overall retro charm.\u003c\/p\u003e\n\n\u003cp\u003eThe overall appearance evokes promotional gadgets from the 60s-70s, often used by food brands to build customer loyalty. This keychain combines the utility of an everyday accessory with a decorative value typical of vintage French advertising. The miniature reproduction of the packaging makes it an easily recognizable object, appreciated for its visual authenticity and retro style.\u003c\/p\u003e\n\n\u003cp\u003eThe visible face shows no opening mechanism, nor any indication of the specific material; the appearance suggests it is made of plastic or resin, common for this type of object at the time, but without certain confirmation in the absence of explicit mention. Signs of use are visible through marks and micro-scratches, with no major chips on the photographed part.\u003c\/p\u003e\n\n\u003cp\u003eThis antique advertising keychain is a representative example of French food promotional items, with a visual that revives popular imagery of the 20th century. It is a decorative and functional accessory, ideal for display on a key ring, a retro shelf, or in a display case dedicated to advertising objects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e: Used item, sold as is. Signs of wear and patina are visible, consistent with prolonged use and the age of the accessory.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Miniature advertising keychains became widespread in France from the 1950s onwards, driven by the rise of mass retail and customer loyalty campaigns. Models faithfully reproducing food packaging, like this Masset boudoir box, became emblematic of marketing strategies of the time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e: Careful packaging and fast shipping. Professional seller specializing in antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, food advertising, retro gadget, Masset boudoirs, miniature box, keyring accessory, old biscuit factory, French advertising, 70s keychain, food advertising France, biscuit box keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324300742983,"sku":"c98f06b4-67f1-4a56-b9a8-f388b079c25e","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_a5b3b060-8b1c-46c2-81c8-94d1eb3ec20a.jpg?v=1783748694","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-masset-20-boudoirs-oeufs-ancien-rectangulaire","provider":"AFW","version":"1.0","type":"link"}