Vintage Picon Mother cheese France 70s retro advertising keychain

AFW - Antique France Worldwide

Description

Old advertising keyring from the Mère Picon brand, iconic in the French cheese sector. The item has a rectangular shape with rounded corners, with a thick, slightly milky translucent edge. The visible side features an advertising visual inserted under a smooth, shiny surface, highlighting a bright red background. The inscription "FROMAGE" (CHEESE) is visible at the top, followed by a stylized female character, wearing a yellow scarf and dressed in white, holding a cheese in one hand and a basket in the other. The mention "mère picon" appears in black at the bottom of the visual, in a typography characteristic of the 60s-70s.

The keyring is equipped with a circular metal ring connected by a small chain to the main part, allowing easy attachment to a set of keys or a bag. The entire visible structure displays a smooth finish, with no apparent rough edges on the front. The visual composition and graphic design are typical of promotional items from the second half of the 20th century, with a distinct retro style.

The transparent surface shows some signs of use, including fine scratches and slight marks, indications of past use but without major alteration to the illustration or text. The overall appearance remains consistent, with excellent legibility of the graphic and advertising elements. The pearly white outline harmoniously frames the central visual, accentuating the vintage effect sought by collectors of old advertising items.

The item is photographed on a carved wooden furniture piece, highlighting the contrast between the shine of the keyring and the warmth of the surrounding decor. No structural defects are visible on the presented side. The whole evokes the world of 70s advertising goodies, often recirculated for their decorative and heritage value.

Condition

Used item, sold as is. Presence of micro-scratches and visible signs of use on the transparent surface, without impacting the legibility of the visual. No cracks or chips apparent on the visible side.

Did you know? The Mère Picon brand is associated with a popular cheese tradition in France, particularly known for its spreadable cheeses. In the 1960s-1970s, many French food brands created advertising keyrings to enhance their visibility with the general public, these items often being distributed in grocery stores or during promotional events.

AFW Reassurance

Fast shipping and careful packaging. You benefit from a professional service, specializing in French advertising and vintage items.

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