Vintage advertising keyring metal Bella old square retro

AFW - Antique France Worldwide

Description

An old advertising keychain, square in shape, with a silver-plated metal attachment and a rigid, transparent-looking pendant. The main element has a visible front protected by a translucent surface, revealing a printed pattern. The inscription "Bella" appears twice in red letters, one above the other, on a white background with a blue and white horizontal stripe in the center. An area of wear or partial detachment is visible in the lower right part of the pattern, typical of prolonged use or the aging of old promotional materials.

The structure of the keychain includes a metallic spring ring, connected by a short chain to the main piece. The whole displays a retro aesthetic, characteristic of advertising objects from the 60s to the 80s. The square design and the handwritten typography of the inscriptions reinforce the vintage aspect of the object. No additional marks or manufacturer's mention are visible on the exposed surface.

The transparent surface of the pendant shows a slight patina, testifying to the age of the object. The main observable colors are red, blue, and white, with shades due to the alteration of time. The whole is presented on a wooden background, without any visible accessories or packaging.

This object is typical of promotional keychains distributed by brands for their visibility. The absence of other visible text or logo, apart from the word "Bella," suggests a targeted advertising campaign, probably for a brand or product bearing this name.

The style, typography, and general patina allow this object to be attributed to a vintage period, probably between the 1960s and 1980s, without being able to specify further in the absence of other visible clues.

Condition

Used item, sold as is. Shows visible signs of wear: patina on the surface, altered area of the printed pattern, small scratches and signs of age. The metal ring and chain are functional.

Did you know? Advertising keychains experienced significant growth in France from the 1950s onwards, driven by the democratization of cars and the proliferation of promotional campaigns. Some French brands specializing in the manufacture of advertising keychains, such as Quo Vadis or Fim, produced millions of units for companies in all sectors.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in old and vintage advertising objects.

Keywords: retro keychain, vintage keyring, old advertising keychain, Bella advertising, square keychain, vintage metal accessory, old keychain, 70s promotional item, French advertising keychain, Bella inscription keychain, old metal keychain, Bella keyring