Vintage metal advertising keyring CH. Rieger Grasswacke retro old

AFW - Antique France Worldwide

Description

Old advertising keychain, square with rounded edges, shown here with its main side clearly visible. This keychain consists of a metallic-looking body with a translucent or patinated surface, revealing an advertising label inside. The central inscription, partially legible, mentions "CH. RIEGER GRASSWACKE" in red, suggesting a provenance or brand, though the complete text is not entirely decipherable. The graphics and printing style evoke a period production, probably from the mid-20th century, typical of French utilitarian advertising design.

The centerpiece of the keychain is connected to a metal ring by a simple attachment, also with an antique appearance, featuring a consistent patina that testifies to its age. The metal shows visible signs of wear, with dull areas and some superficial marks, confirming regular use in the past. The overall impression is one of the robustness of utilitarian objects from the second half of the 20th century.

The visible side suggests a paper or cardboard label, protected under a translucent plastic or resin layer slightly yellowed by time. The red print, typical of advertisements of yesteryear, remains partially legible despite the effects of aging. No additional decorative motifs are visible, with the emphasis placed on the promotional function and the legibility of the brand name.

The chain and attachment ring are of a classic type, suitable for attaching house, office, or vehicle keys. The robustness of the entire piece, despite the patina and vintage appearance, remains evident to the naked eye. No other accessories are visible in the photo.

This vintage advertising keychain is typical of the era when many local businesses had small promotional items made to build customer loyalty. The entire piece presents a sober, functional style, with a retro touch characteristic of utilitarian objects from the 1950s to the 1970s.

Condition

Used item, sold as is. Visible signs of wear, slight patina on the metal, yellowed plastic surface, partially faded inscription. See photo for precise details of the front side.

AFW Reassurance

Fast and careful shipping, professional packaging adapted to the fragility of the item. Seller specializing in antique and vintage items.

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