Vintage metal advertising keyring Poulain chocolate, rectangular plate, re

AFW - Antique France Worldwide

Description

Old advertising keyring, consisting of a rectangular dark metallic plaque, attached to a chain and keyring by a two-rivet metal joint. The plaque has a shiny finish, with a legible inscription: "Poulain chocolat," accompanied by a stylized cursive Poulain logo. This visible side highlights a design typical of promotional items from the mid to late 20th century, with a sober and functional aesthetic. The whole evokes the graphic codes of promotional goodies distributed by major French food brands.

The rectangular plaque features straight and rounded edges, giving the object a classic and elegant look. The short chain securely connects the plaque to the keyring, which has a smooth, shiny surface. The mechanical attachment, with its two visible rivets, recalls the robust manufacturing processes used on vintage keyrings.

The visible side of the plaque reveals a surface with some signs of wear or micro-scratches, indicating previous use, typical of old promotional items. The typography of the "Poulain" logo is faithful to the historical visual identity of the chocolate brand, well-known in France. The inscription "chocolat" is placed below the logo, in a more discreet font, reinforcing the authentic appearance of the object.

The chain and ring have a silvery metallic appearance, with no major oxidation visible in the photo. The set is distinguished by a contrast between the dark plaque and the shiny elements of the attachment system. No other pattern is visible in the photographed area.

This keyring, by its shape, materials, and graphics, is in line with retro advertising objects, often sought after for their decorative value or their evocative aspect of a bygone era. It testifies to the care once taken in creating durable and recognizable promotional materials.

Condition

Used item, sold as is. Presence of traces of use and superficial scratches visible on the plaque. The whole remains in good functional condition according to the visible side.

Did you know? The Poulain brand, founded in 1848 by Victor-Auguste Poulain, is one of the oldest French chocolate brands. It largely contributed to popularizing chocolate in France through numerous advertising campaigns and promotional items, including keyrings distributed in the 1960s to 1980s during commercial operations or as gifts in certain products.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in antique and advertising items.

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