{"product_id":"porte-cles-publicitaire-vintage-metal-stemm-sous-vetements-retro-annees-70","title":"Vintage metal advertising keyring Stemm underwear retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, rectangular in shape, featuring a stylized illustration of a white tank top, a typical element of the \"Stemm\" brand's underwear range. The central visual displays the inscription \"sous-vêtements Stemm\" (Stemm underwear) with the brand's red logo, printed on a white background. The perimeter of the keychain shows a visual effect evoking a metallic or chrome finish, with a slightly shiny and ribbed appearance, reinforcing the object's retro dimension.\u003c\/p\u003e\n\n\u003cp\u003eThe visible attachment is a round, metal carabiner type, connected to the main plate by a short link chain. This attachment system, common in advertising creations of the 60s-70s, ensures good robustness and practical daily use. The whole, compact and flat, allows for easy handling and convenient attachment to a set of keys or a bag.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side of the keychain has no additional decoration, apart from the main graphic and the marbled-looking border. The dominant colors are white, light blue, green, and red, in a clean graphic style characteristic of printed advertising from the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe main plate appears to be made of metal according to the keywords, with a smooth and shiny surface. The central visual is protected by a transparent layer, probably plastic or resin, which was common for preserving advertising designs. No other text or logo is visible on this side.\u003c\/p\u003e\n\n\u003cp\u003eThis Stemm advertising keychain reflects the utilitarian and graphic aesthetic of promotional items distributed by textile brands in the 1970s. Its rectangular format, typography, and color palette reinforce the overall retro feel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The visible surface shows some signs of wear compatible with its age, with no major apparent defects on this side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nThe Stemm brand, specializing in underwear, was particularly active in advertising on utilitarian objects in the 60s-70s. Advertising keychains were then one of the favorite media for promoting French textile brands to the general public, due to their wide distribution and practical aspect.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller, expertise and quality service guaranteed.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old advertising keychain, vintage keychain, Stemm underwear, retro metal keychain, 70s textile goodies, French advertising accessory, vintage promotional item, chrome keychain, fashion advertising, retro keyring, metal keyring accessory, old French advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54317703233863,"sku":"1d95bfd9-5871-41b7-9037-5ae09ff049a1","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_a83c5a0d-89e4-44cc-98b6-0b26087a1f44.jpg?v=1783620050","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-metal-stemm-sous-vetements-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}