{"product_id":"porte-cles-publicitaire-vintage-mont-blanc-continental-ancien-logo-montagne","title":"Vintage advertising keyring Mont Blanc Continental, old, mountain logo","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis old advertising keychain has a cylindrical shape, with a vertical main body topped with a flat lid. The visible side features a colorful label predominantly blue, white, and red, typical of 1970s-1980s graphic codes in advertising. The logo includes a stylized mountain motif in white on a blue background, accompanied by the text \"Continental\" at the top and \"MONT BLANC\" at the bottom, both clearly legible. The ensemble clearly evokes the world of automotive or industrial advertising, with a pronounced retro aesthetic.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a metal spring ring, attached to a sturdy fastener. The finish of the main surface appears matte, with signs of wear and a homogeneous patina, testifying to its age and use. The label shows some signs of alteration, typical of a promotional item that has survived several decades.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics, composed of red, blue, and white color blocks, highlight a geometric and streamlined style, associated with the promotion of the Continental Mont Blanc brand. This type of keychain was commonly offered as a promotional item in gas stations or during automotive and mountain-related events.\u003c\/p\u003e\n\n\u003cp\u003eThe upper part reveals an aged-finish metal attachment system, with slight oxidation visible on the ring, but no apparent weakening. The entire keychain displays a robust and authentic appearance, characteristic of vintage promotional items designed to withstand daily use.\u003c\/p\u003e\n\n\u003cp\u003eThe typography used on the label, combined with the mountain logo, evokes a retro design, probably intended to attract attention in the 70s-80s. This advertising keychain is a representative example of promotional items from this period, combining utility and visual impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Presence of wear marks, visible patina, traces of oxidation on the ring, partially altered label but main inscriptions legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Mont Blanc logo was long used by various companies to evoke robustness and reliability, particularly in the automotive and industrial sectors. Advertising keychains were very common in the 1970s-80s, distributed free of charge during promotional operations or trade shows.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping assured by a professional seller, specializing in antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, advertising accessory, retro keychain, Mont Blanc logo, Continental ad, automotive promotional item, mountain souvenir, old keyring, vintage advertising, retro gift, advertising keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324298449223,"sku":"7e904a47-7e2d-4e57-a695-58c4758b7fd2","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_b000009d-9399-461c-9713-01626f04527a.jpg?v=1783748396","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-mont-blanc-continental-ancien-logo-montagne","provider":"AFW","version":"1.0","type":"link"}