{"product_id":"porte-cles-publicitaire-vintage-nego-vache-logo-retro-annees-70-accessoire","title":"Vintage advertising keyring Cow negot. 70s retro logo accessory","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain features a rounded square shape, typical of promotional accessories from the 1970s. The visible side boasts a central medallion with a yellow background, on which a stylized, smiling cow's head is depicted, wearing a blue hat with the inscription \"Négo\" clearly visible. The main colors are red, white, blue, and yellow, giving the whole a distinctly retro look. The outline of the keychain is translucent with a slightly patinated effect due to its age.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain's structure appears to be made of translucent hard plastic, showing some signs of wear and minor superficial scratches. The metal spring-type suspension ring shows an oxidation patina that attests to its age, without compromising its functionality. The attachment is held by a small metal chain, of simple and robust design.\u003c\/p\u003e\n\n\u003cp\u003eThe advertising illustration, perfectly visible under the transparent layer, highlights a graphic style typical of French food promotional campaigns from the mid-20th century. The wide-smiling, mischievous-looking cow, associated with the term \"Négo,\" evokes the world of commerce or distribution, while maintaining a joyful and recognizable aesthetic.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is photographed against a period background, which enhances its retro style and the warmth of its colors. No other decorative elements or text are visible on the presented side, which guarantees the authenticity and legibility of the main advertising visual.\u003c\/p\u003e\n\n\u003cp\u003eThis type of item was frequently offered as a promotional gift during events or loyalty campaigns in the 60s and 70s. Its design and general condition make it a choice accessory for collectors of vintage advertising items or retro souvenirs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Presence of traces of use, slight patina on the metal, superficial scratches on the plastic surface. The central illustration remains clearly legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e French advertising keychains peaked in the 1960s and 1970s, often produced in large series by specialized companies. They were a preferred medium for increasing brand visibility among the general public, particularly in the food and distribution sectors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller, specialized in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: retro keychains, vintage keychain, food advertising, cow keychain, advertising accessory, old goodies, 70s promotional item, plastic keychain, Négo logo, France keyring, retro decor accessory, vintage promotional gift\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324300251463,"sku":"b1672bc5-48ca-4131-a7ec-6409f518554d","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_c5880bf0-6460-4434-9ae3-2dde3e2db5b4.jpg?v=1783748627","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-nego-vache-logo-retro-annees-70-accessoire","provider":"AFW","version":"1.0","type":"link"}