Vintage advertising keychain OLIVAR metal Huileries Varoises retro old

AFW - Antique France Worldwide

Description

Old advertising keychain, featuring a visible side adorned with an advertisement for "OLIVAR" olive oil. The main part of the keychain displays a retro-style label, with warm colors dominated by golden yellow, red, and brown tones. This illustration highlights an olive branch with black olives, accompanied by the mention "HUILE D’OLIVE VIERGE EXTRA" (EXTRA VIRGIN OLIVE OIL) and the producer's name "Huileries Varoises".

The keychain holder is square with rounded corners, with a shiny metallic finish on the bail and ring. The transparent frame around the label gives a sense of depth, reminiscent of advertising productions from the 1960s-1970s. The visible attachment ring is a classic, robust type, with a simple mechanical articulation.

The typography used for the name "OLIVAR" as well as the graphic elements indicate a vintage advertising design typical of the mid-20th century. The item shows a slight patina and small signs of use consistent with a period object, with no major apparent defects on the visible side.

This advertising keychain brings together several associated search terms: promotional gadget, retro keyring, old advertising item. It is an emblematic example of French oil mills' communication, promoting the Var region through olive tree iconography and attractive graphics.

The presentation in the photo, in a golden decorative case, highlights the decorative character and visual quality of the object. No additional markings or logos are visible, apart from the central advertising label.

Condition

Used item, sold as is. The surface has a uniform patina, with slight traces of use visible on the transparent part and the ring, without chips or significant deformations on the observed side.

Did you know? Transparent plastic and metal advertising keychains had their golden age in France between the 1950s and 1980s, a period during which many local agrifood companies spread their brand through this means. Oil mills in Provence and the Var, such as "Huileries Varoises", frequently used this medium to promote regional olive oil, a flagship product of Mediterranean culinary heritage.

AFW Reassurance

Fast shipping and careful packaging ensured by a professional seller specializing in antique and advertising items.

Keywords: advertising keyring, retro keychain, old keychain, advertising gadget, OLIVAR olive oil, Huileries Varoises, vintage metal keychain, keyring advertising, olive oil keychain, French advertising item, promotional keychain, 60s keychain