Vintage Perle Bière d’Alsace advertising keychain, silver-plated relief metal

AFW - Antique France Worldwide

Description

Old promotional keyring, dedicated to the famous Alsatian beer Perle. The item has a round shape reminiscent of a notched bottle cap, with a textured surface and a hammered effect. The visible side is adorned with a central embossed inscription "ck. Perle", accompanied, in a lower band, by the mention "BIÈRE D’ALSACE" (Alsatian Beer), also in relief. The whole benefits from a shiny silver finish, which catches the light and accentuates the contrast between the polished and grainy areas.

The keyring is equipped with a solid suspension ring, fixed at the top of the medal. No movable parts are visible on this side. The handwritten typography of the name "Perle" is typical of some promotional items from the 60s-70s, but this dating cannot be confirmed without further evidence. The item stands out for its robust appearance and meticulous manufacturing, with clear details on the letters and the textured background.

The keyring is presented on a varnished wooden background, which highlights its metallic shine. No color other than silver is visible on the side shown. It is a promotional item, often offered in partner cafes or breweries, intended to promote the brand among beer lovers and loyal customers.

Some slight traces of wear are visible on the surface, indicating prior use, but the overall condition remains good for an item of this type. No chips or major defects are visible on the photographed side. The edge has a regular notched contour, with no notable irregularities.

This vintage promotional keyring is aimed at anyone who appreciates the retro design of brewery accessories and old promotional items, with a strong visual identity and a marked industrial style.

Condition

Used item sold as is. Slight traces of wear visible on the front, with no apparent damage or missing parts.

Did you know? The Perle brewery, founded in Strasbourg in 1882, is one of the oldest beer brands in Alsace. After a long interruption, it was relaunched in 2009, reconnecting with its traditional and artisanal roots. Perle promotional items from past decades have become emblematic of regional brewing history.

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