Vintage plastic advertising keychain Platin Print Shop Breton design

AFW - Antique France Worldwide

Description

Old advertising keychain, square with rounded corners, made of transparent plastic with a printed interior. The visible side features a central design depicting a woman in traditional Breton costume, illustrated in a graphic style typical of promotional items from the 1960s-1970s. Around the scene, a circular inscription is partially legible: "autorisation exceptionnelle de l’Imprimerie Platin" (exceptional authorization from Imprimerie Platin).

The keyring is connected to the medallion by a short-link metal chain, with a classic spring clasp. The plastic shows a slight patina and some reflections, characteristic of vintage use; the surface appears generally smooth, with no major apparent defects on the visible side.

The internal decoration, protected by the transparent layer, retains vibrant colors: red, blue, black, and white dominate the regional costume. The dark blue printed text remains largely legible despite a slight yellowing of the paper, typical of the aging of communication objects from this era.

This type of advertising keychain was frequently offered in the 60s-70s by local businesses, such as printing companies, to their customers. The item combines a utilitarian function and a regional souvenir dimension, with an illustration evoking Breton heritage.

The presentation in a box is not included; it is used solely for photographic staging. Only the front of the keychain is visible in the image; no details are observable on the back or other sides.

Condition

Used item, sold as is. Presence of some slight signs of use and a patina consistent with age, with no visible structural defects on the presented side.

Did you know? Molded plastic advertising keychains first appeared in France in the early 1950s. Very popular in subsequent decades, they were used by many businesses and artisans to build customer loyalty and promote their brand, often with regional motifs or illustrations related to the company's activity.

AFW Reassurance

Careful and fast shipping, professional packaging suitable for this type of fragile object.

Keywords: old keychain, vintage keychain, retro advertisement, Breton, plastic keychain, Imprimerie Platin, 70s accessory, regional souvenir, old advertisement, keyring France, advertising keychain, promotional item