Vintage REA REAPOM-CASSIS 70s retro soda advertising keychain

AFW - Antique France Worldwide

Description

Old advertising keychain, square with rounded corners, featuring a visible face protected by a transparent cabochon. The item displays a graphic typical of the 1970s, with bright and contrasting colors: the background is yellow, topped with a stylized red apple motif, characteristic of the advertising aesthetic of that era. The central inscription "REA" is clearly legible in white letters, with the mention "10 VARIÉTÉS" (10 VARIETIES) in the upper right on a black background, and the reference "REAPOM-CASSIS" at the bottom, evoking a fruit drink or soda flavor.

The keychain is attached to a classic metal ring by a short link chain, visible in the photo. The cabochon surface shows a slight patina, testifying to its age and vintage authenticity. Some signs of wear or micro-scratches are visible on the transparent part, without affecting the legibility of the inscription.

The typography and graphic style, with its mix of bold colors and thick lettering, are characteristic of French advertising from the 1970s. The item evokes the era of popular sodas and flavored drinks, often promoted by utilitarian advertising objects like this one.

The keychain is presented here hanging from a wooden furniture handle, against a white openwork textile background, which highlights its retro shapes and its decorative as well as practical purpose. The ring and chain show a metallic-looking finish, slightly darkened by time.

Condition

Used item, sold as is. Visible signs of wear on the transparent part and the chain, general patina consistent with old use. The whole remains solid and the printed face remains legible.

Did you know? The REA brand was one of the historical references for sparkling fruit drinks in France, particularly active in the 60s and 70s. Advertising keychains from this period were often distributed by beverage brands to build customer loyalty and strengthen their presence in stores.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller, specializing in antique and vintage objects.

Keywords: antique keychain, vintage keychain, soda advertising, REA drink, retro goodies, advertising keychain, 70s, French advertising, REAPOM CASSIS, vintage charm, drink accessory, vintage keyring