{"product_id":"porte-cles-publicitaire-vintage-rhum-negrita-bardinet-france-retro-alcool","title":"Vintage advertising keyring Rhum Negrita Bardinet France retro alcohol","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, visible in the photo, round in shape, designed with a silver metal ring and a translucent circular medal. The item features an advertisement for Rhum Negrita Bardinet, an iconic French spirits brand. The visible side presents a central insert with an off-white background, framed by a red border, and a central illustration typical of the brand's advertising visuals: a stylized portrait and printed text.\u003c\/p\u003e\n\n\u003cp\u003eThe inscription \"RHUM NEGRITA BARDINET\" is clearly legible in the center, accompanied by the mention \"WEST INDIES RUM\" and period graphic elements. The dominant colors are white, red, and dark touches around the logo. The whole is protected by a transparent surface with a plastic or resin appearance, typical of advertising keychains from the 1960s-1970s.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is attached to a short chain and a carabiner-type ring, with a shiny chrome finish on the visible part. The texture of the medal has a smooth and slightly domed appearance. Some traces of wear or dust are visible under the surface, testifying to the age of the item, without affecting the readability of the advertising visual.\u003c\/p\u003e\n\n\u003cp\u003eThe overall aesthetic clearly evokes the vintage period, with a retro graphic style and typography characteristic of French advertisements from the second half of the 20th century. No structural defect is visible on the photographed side, with the exception of micro-scratches from use and a slight yellowing of the translucent part, common on this type of old item.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is, with traces of use and visible patina on the transparent part. Inscriptions and graphics remain legible. See photo for wear details.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Rhum Negrita is a French brand created in 1857 by Paul Bardinet, whose famous label with the female figure has become an icon of spirits advertising in France. Advertising keychains were very common promotional items in the 60s-70s, often offered by alcohol brands to build customer loyalty.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by professional seller. Secure shipping from France.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: retro keychains, vintage keychain, alcohol advertising, Bardinet France, Rhum Negrita, 70s keychain, advertising goodies, old French keyring, bar accessory, promotional item, advertising rum, spirits advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54252955992391,"sku":"b410c286-8e1c-4328-8fac-a7cfbe77752e","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_a65d94bb-ad97-4ca2-8898-83372404bb73.jpg?v=1782741720","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-rhum-negrita-bardinet-france-retro-alcool","provider":"AFW","version":"1.0","type":"link"}