Vintage SAINT-PIERRE Perpignan advertising keyring alcohol France 60s

AFW - Antique France Worldwide

Description

Old advertising keychain, rectangular with rounded corners, featuring a slightly yellowed transparency typical of advertising items from the 60s-70s. The visible side has an inscription under a transparent surface, clearly legible, stating: "SAINT-PIERRE Cave Coopérative Centralisatrice des Côtes de Haut-Roussillon PERPIGNAN Tél. 34.54.20". The text is printed in black on a light background, well-centered in the middle of the keychain.

The circular keychain ring is attached by a chain with visible links, ensuring good overall mobility. The whole has an authentic retro look, with a slight patina on the transparent part, testifying to its age. The typography used for the inscription clearly evokes the advertising aesthetic of French wine cellars and cooperatives from the mid-20th century. No graphic logo or bright colors are visible, reinforcing the utilitarian and institutional aspect of this advertising medium.

The surface of the keychain shows some traces of use, particularly micro-scratches visible from certain angles, without major chips or apparent structural defects. The item is photographed in a golden-rimmed case, which highlights the contrast between the sobriety of the object and its modest original context.

The finish of the keychain has a translucent appearance with a slight opalescence, characteristic of plastics used in French advertising in the 60s. The chain and ring have a shiny metallic finish, with no major visible oxidation in the photo.

Condition

Used item, sold as is. Traces of wear consistent with age, micro-scratches on the transparent surface, uniform general patina. No chips or cracks visible on the photographed side.

Did you know? Advertising keychains had their heyday in France in the 1960s-1970s, a period during which many cooperative wineries used this medium to disseminate their contact details to customers and partners. The six-digit phone number confirms a dating prior to the French telephone reform of 1985.

AFW Reassurance

Careful packaging and fast shipping from France. Professional seller, experience and reliability guaranteed.

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