{"product_id":"porte-cles-publicitaire-vintage-saint-pierre-perpignan-alcool-france-annees-60","title":"Vintage SAINT-PIERRE Perpignan advertising keyring alcohol France 60s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, rectangular with rounded corners, featuring a slightly yellowed transparency typical of advertising items from the 60s-70s. The visible side has an inscription under a transparent surface, clearly legible, stating: \"SAINT-PIERRE Cave Coopérative Centralisatrice des Côtes de Haut-Roussillon PERPIGNAN Tél. 34.54.20\". The text is printed in black on a light background, well-centered in the middle of the keychain.\u003c\/p\u003e\n\n\u003cp\u003eThe circular keychain ring is attached by a chain with visible links, ensuring good overall mobility. The whole has an authentic retro look, with a slight patina on the transparent part, testifying to its age. The typography used for the inscription clearly evokes the advertising aesthetic of French wine cellars and cooperatives from the mid-20th century. No graphic logo or bright colors are visible, reinforcing the utilitarian and institutional aspect of this advertising medium.\u003c\/p\u003e\n\n\u003cp\u003eThe surface of the keychain shows some traces of use, particularly micro-scratches visible from certain angles, without major chips or apparent structural defects. The item is photographed in a golden-rimmed case, which highlights the contrast between the sobriety of the object and its modest original context.\u003c\/p\u003e\n\n\u003cp\u003eThe finish of the keychain has a translucent appearance with a slight opalescence, characteristic of plastics used in French advertising in the 60s. The chain and ring have a shiny metallic finish, with no major visible oxidation in the photo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Traces of wear consistent with age, micro-scratches on the transparent surface, uniform general patina. No chips or cracks visible on the photographed side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \nAdvertising keychains had their heyday in France in the 1960s-1970s, a period during which many cooperative wineries used this medium to disseminate their contact details to customers and partners. The six-digit phone number confirms a dating prior to the French telephone reform of 1985.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping from France. Professional seller, experience and reliability guaranteed.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, Saint-Pierre Perpignan, wine advertisement, Roussillon cooperative cellar, alcohol keychain, French advertising keychain, keyring French wine, 60s, retro keychain, old telephone advertisement, wine cellar\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324367622471,"sku":"EBAY-316161163193","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_c2dc09e0-ef77-4f7f-b196-17e5463c9114.jpg?v=1783752322","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-saint-pierre-perpignan-alcool-france-annees-60","provider":"AFW","version":"1.0","type":"link"}