Vintage Slemm metal advertising keyring, underwear, 70s retro

AFW - Antique France Worldwide

Description

Old advertising keychain from the Slemm brand, visible on the main side with the inscription "sous-vêtements Slemm" (Slemm underwear) in red and blue on a white background. The object has a rectangular structure with rounded corners, with a transparent surface revealing a stylized illustration of clothing (tank top or underwear type), typical of 1970s advertising graphics.

The ring and attachment chain are made of metal, in accordance with the keywords provided. The whole displays a classic silver finish typical of promotional accessories from this period. The main part appears to be made of transparent plastic, highlighting the paper or cardboard advertising insert inside.

The design is understated, with a predominance of white, blue, and red, faithful to the visual identity of many French textile brands from the mid-20th century. The object stands out for its compact size and simple construction, suitable for daily use.

The visible side shows neither deep scratches nor major chips, but does show a slight patina compatible with prolonged use and the age of the object. The typography and Slemm logo are perfectly legible.

This keychain is a typical example of utilitarian object advertising disseminated in the 60s-70s, aiming to promote the Slemm brand in the world of textiles and underwear.

Condition

Used item, sold as is. Slight traces of use and patina visible on the plastic part and the metal ring.

Did you know? The Slemm brand specialized in the manufacture of underwear and extensively used advertising on utilitarian objects like keychains during the 1960-1970 decades, a common method to strengthen the presence of French textile brands in everyday life.

AFW Reassurance

Careful packaging and fast shipping by a professional seller, for a secure shopping experience.

Keywords: antique keychain, vintage keychain, textile advertising, retro accessory, Slemm keychain, advertising goodies, old advertising keyring, metal keychain, 70s, advertising underwear, promotional item, antique accessory