{"product_id":"porte-cles-publicitaire-vintage-slemm-metal-sous-vetements-retro-annees-70","title":"Vintage Slemm metal advertising keyring, underwear, 70s retro","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain from the Slemm brand, visible on the main side with the inscription \"sous-vêtements Slemm\" (Slemm underwear) in red and blue on a white background. The object has a rectangular structure with rounded corners, with a transparent surface revealing a stylized illustration of clothing (tank top or underwear type), typical of 1970s advertising graphics.\u003c\/p\u003e\n\n\u003cp\u003eThe ring and attachment chain are made of metal, in accordance with the keywords provided. The whole displays a classic silver finish typical of promotional accessories from this period. The main part appears to be made of transparent plastic, highlighting the paper or cardboard advertising insert inside.\u003c\/p\u003e\n\n\u003cp\u003eThe design is understated, with a predominance of white, blue, and red, faithful to the visual identity of many French textile brands from the mid-20th century. The object stands out for its compact size and simple construction, suitable for daily use.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows neither deep scratches nor major chips, but does show a slight patina compatible with prolonged use and the age of the object. The typography and Slemm logo are perfectly legible.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain is a typical example of utilitarian object advertising disseminated in the 60s-70s, aiming to promote the Slemm brand in the world of textiles and underwear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Slight traces of use and patina visible on the plastic part and the metal ring.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Slemm brand specialized in the manufacture of underwear and extensively used advertising on utilitarian objects like keychains during the 1960-1970 decades, a common method to strengthen the presence of French textile brands in everyday life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping by a professional seller, for a secure shopping experience.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, textile advertising, retro accessory, Slemm keychain, advertising goodies, old advertising keyring, metal keychain, 70s, advertising underwear, promotional item, antique accessory\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54325397815623,"sku":"b4b076ed-32cd-4c91-9659-fab17b0e6b42","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_e8376443-67aa-432c-b973-c35e62ce1717.jpg?v=1783764852","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-slemm-metal-sous-vetements-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}