Vintage Three Spikes advertising keychain, wheat design, 70s retro

AFW - Antique France Worldwide

Description

Old advertising keychain, featuring the inscription "TROIS ÉPIS" (Three Ears of Wheat) on the visible side. This keychain has a trapezoidal shape with rounded edges, typical of promotional items distributed in the second half of the 20th century. The main part is translucent with a slightly grayed effect, revealing a cardboard or printed insert with a yellow background, adorned with a stylized three ears of wheat motif and a black and white graphic border. The classic-type attachment ring is fixed at the top of the object.

The central visual, protected under a transparent surface, features a retro graphic characteristic of the 60s-70s, with the "TROIS ÉPIS" emblem inscribed in a ribbon below the ears of wheat. The whole evokes the advertising codes of the era, playing on the simplicity of the message and the legibility of the logo.

The outer surface shows a patina of use, with some traces of micro-scratches and signs of age visible from certain angles, testifying to its history and past use. The contrast between the bright yellow background and the black motif provides good visibility for the inscription and emblem.

This vintage advertising keychain is a representative example of the visual communication used by many brands and companies in the 60s-70s. Its compact design and robustness make it an easy accessory to handle and attach to a keyring or a zipper.

The visible side of the object shows no major defects other than wear and tear. The metal ring appears to be original, with a patina consistent with the presumed age of the item.

Condition

Used item, sold as is. Visible wear: micro-scratches, slight surface marks, and general patina consistent with old use. See photos for more details on the actual condition.

Did you know? Advertising keychains experienced considerable growth in France from the 1950s, becoming an essential communication medium for many food, industrial, and tourism brands. Models featuring agricultural symbols, such as ears of wheat, were frequently used to promote cooperatives or local products.

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