{"product_id":"porte-cles-publicitaire-vintage-vichy-lardy-ancienne-reclame-translucide","title":"Vintage Vichy Lardy advertising keychain, old translucent advertisement","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, shown in the photo, rectangular in shape with chamfered edges. The object has a translucent structure with a slightly yellowed appearance, typical of plastics used in the second half of the 20th century. At the center, a printed sheet is inserted, displaying on one side a list of French departments as well as the \"VICHY\" and \"LARDY\" logos at the bottom. These inscriptions are legible and well-preserved, despite some signs of age-related wear.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a silver-finish metal ring, connected by a short-link chain to the main attachment. The whole offers an authentic retro look, characteristic of promotional items from the 60s to 70s. The transparency of the body allows the entire text and logos to be seen, reinforcing the advertising style of the era.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side does not feature any additional decoration, apart from the printed list and the two prominent brands at the bottom. The outline of the keychain shows some micro-scratches and signs of use, but the piece remains overall in good visual condition for an object of this period.\u003c\/p\u003e\n\n\u003cp\u003eThe typography used for \"VICHY\" is in white capital letters on a dark background, while \"LARDY\" appears in a hexagonal frame, evoking the graphic codes of pharmaceutical or health product advertising from the mid-20th century. The whole exudes functional sobriety and advertising robustness typical of utilitarian objects offered to customers in pharmacies or businesses associated with these brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Some signs of wear, superficial scratches, and visible patina on the plastic part, with no apparent structural defects on the shown side. The ring and chain show slight oxidation consistent with age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains were frequently used in the 1960s-1970s by pharmaceutical and beverage brands to build customer loyalty. Vichy, an iconic brand of mineral waters and derived products, collaborated with many companies specializing in the manufacture of molded plastic promotional gadgets, including the Lardy company, renowned for the quality of its advertising supplies in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping by professional seller. The item will be carefully protected to ensure its safe arrival.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, pharmacy advertising, Vichy Lardy, retro advertising, promotional gadget, antique accessory, translucent keychain, 60s promotion, France keyring, advertising souvenir, vintage advertising item\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54231648665927,"sku":"ffb99d2b-8675-46cc-a47e-016ac12229d1","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_8c0bbeda-46f7-4f15-96aa-4e70a4475ee1.jpg?v=1782412833","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-vintage-vichy-lardy-ancienne-reclame-translucide","provider":"AFW","version":"1.0","type":"link"}