Vintage Montel cow keychain yellow red advertising retro

AFW - Antique France Worldwide

Description

Old promotional keyring depicting a stylized yellow cow with red patterns. The object has a geometric and playful silhouette, characterized by angular shapes, a curved tail ending in a star pattern, and a head topped with rounded horns. The word "MONTEL" appears in red letters on the flank, partially faded, probably indicating a brand or sign.

The keyring is mounted on a metal ring with a patinated finish, connected to the figurine by a short chain. The main piece appears to be made of a synthetic material with a matte, deep yellow appearance, with areas of red decoration applied to the surface. The cow features patterns resembling spots, reinforcing the advertising and graphic aspect of the object.

The graphic style and bright colors evoke typical production from the 1970s to 1980s, often used in visual communication of that period. The inscription, naive design, and color palette suggest a promotional object intended to mark the identity of a brand or food product, without it being possible to precisely identify the original campaign.

The visible side shows some signs of wear on the printed surfaces, notably an alteration of the lettering and red patterns, testifying to the object's age and use. The whole remains legible and the metal attachment is functional, with a homogeneous patina.

This vintage keyring is a characteristic example of a retro advertising object, appreciated for its graphic design, contrasting colors, and stylized animal representation. It is a typical visual piece of promotional items from the second half of the 20th century.

Condition

Used item, sold as is. Visible wear on the red patterns and lettering, patina on the metallic part. Ring functionality in accordance with use.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in antique and vintage items.

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