Vintage Acieral keyring white shoe retro metal 70s advertising

AFW - Antique France Worldwide

Description

Old advertising keychain from the brand Acieral, featuring a white high-heeled shoe with a decorative red bow in relief on the front. The item consists of a stylized shoe-shaped pendant, attached to a keyring by a metal chain. A red advertising plaque, also suspended from the ring, bears the inscription "Acieral" in white letters, accompanied by the phrase "La garantie absolue française" (visible text, retro typography typical of the 1970s). This keychain adopts a classic advertising aesthetic from the second half of the 20th century, characterized by its contrasting colors and playful visual.

The shoe has a slightly satin white finish, with a surface appearance suggesting molded plastic, although the material is not explicitly stated (see keywords). The red bow, molded in relief, adds a distinctive visual accent. The rectangular red advertising plaque is attached by a small metal ring, matching the main keyring. The ensemble evokes promotional items distributed by French brands in the 60s-70s, often produced to promote the quality or innovation of a product.

The proportions of the keychain are typical of this type of advertising item: the shoe measures approximately 4 to 5 cm long (estimated from the image), the plaque about 3 cm. The chain and metal ring show moderate patina and some traces of oxidation, consistent with vintage use. No date is visible, but the graphic aesthetic and typography place this keychain in a retro 70s style.

The keychain is presented on an old wooden background, which highlights its patina and colors. No chips or breaks are visible on the shoe or the plaque; slight traces of use may be observed on the metal and plastic surface.

Condition

Used item, sold as is. General patina and signs of use on metal and plastic parts. The overall appearance remains good, with no apparent structural defects.

Did you know? Advertising keychains experienced a major boom in France in the 1960s-1970s, becoming a preferred communication medium for companies. Items featuring products or brands like Acieral were often distributed by merchants or as gifts with purchases, and are now sought after for their value as a testament to the history of advertising and industrial design.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in antique and advertising items.

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