{"product_id":"porte-cles-vintage-ancien-retro-cheval-fer-a-cheval-objet-publicitaire-rare","title":"Vintage antique retro keyring horse horseshoe rare advertising item","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld trapezoidal keyring, with a vintage appearance, visible on the main side. The object is made of a metallic attachment with an aged gold finish, connected by a chain to a rigid, black main piece. On this side, a gold motif depicts a caparisoned horse's head, framed by a stylized horseshoe, evoking the equestrian or horse racing world. The decoration is applied to the surface, with clear and contrasting details, typical of promotional items from the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring features visible stitching around the edge, strengthening the support structure. The black surface has a smooth, slightly satin finish, with a golden graphic print in apparent good condition. The main ring and chain show a patina that highlights the object's age, without excessive shine, contributing to the retro aesthetic. No additional logo or advertising text is visible on the presented side.\u003c\/p\u003e\n\n\u003cp\u003eThe composition of the main support is not explicitly indicated, but the visual aspect suggests a smooth black finish, probably in synthetic material or imitation leather, without assertion about the actual material. The chain and ring are made of metal with a gold finish, with a classic spring-opening system.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics of the horseshoe and the harnessed horse refer to symbols of luck and equestrian imagery, frequently used in advertising and promotional items from the 60s to the 80s. The whole evokes advertising keyrings distributed by companies or events related to horse riding, racing, or the rural world.\u003c\/p\u003e\n\n\u003cp\u003eThis keyring stands out for its retro design, equestrian theme, and careful manufacturing, making it attractive to lovers of antique objects and advertising souvenirs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The metallic attachment shows a patina from use, the black support and the gold motif are in apparent good condition, with no major visible defects on the presented side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keyrings appeared massively in the 1950-1980s, used by many companies to spread their image. Equestrian themes and lucky motifs, like the horseshoe, were popular to attract attention and evoke success.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping assured by a professional seller. All photos show the actual item shipped.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: vintage keychain, retro keychain, equestrian item, golden horse, old horseshoe, advertising keyring, old advertising keyring, equestrian keyring, retro accessory, 70s keychain, faux leather keychain, horse promotional item\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489674023239,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_27f30536-4c83-48cc-bc4b-da2df7bdf882.jpg?v=1785631326","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-ancien-retro-cheval-fer-a-cheval-objet-publicitaire-rare","provider":"AFW","version":"1.0","type":"link"}