Vintage Anjou Vinicole advertising keyring, round with raised vine leaves

AFW - Antique France Worldwide

Description

This vintage promotional keychain features a round, flat shape, with a finely worked, raised visible side. The medallion is adorned with finely detailed vine leaf decorations, typical of iconography related to the wine world. In the center, the inscription "ANJOU VINICOLE" is clearly legible, integrated into the leafy motif. The overall design evokes the style of promotional items from French wine houses from the mid to late 20th century.

The surface of the keychain displays a patinated metallic appearance, with dark grey and silver nuances. The raised work provides a distinct texture and a depth effect, highlighting the leaf veins and the central inscription. The classic attachment ring is connected to the medallion by a short chain with visible links, also with a matching metallic appearance.

The object is photographed hanging on wooden furniture, which brings out the contrast between the metal's patina and the wood's warmth. No other pattern or inscription appears on the visible side. The design, both simple and evocative, recalls promotional items distributed by wine cooperatives or merchants, especially in the 1970s-1980s.

The robust design of the ring and chain suggests careful manufacturing, designed to last. The decorative details show a certain concern for realism, with each vine leaf distinctly modeled. The ensemble offers a retro aesthetic, marked by the visual codes of the French wine sector.

Condition

Used item, sold as is. The surface shows traces of use and a uniform patina, typical of a vintage promotional keychain. No chips or noticeable deformation are visible on the side shown.

Did you know? The term "Anjou Vinicole" refers to the Anjou wine region, in the heart of the Loire Valley. This area is renowned for its white, red, and rosé wines, and its trading houses frequently used promotional items such as keychains to promote their name as early as the 1960s.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in antique and promotional items.

Keywords: antique keychain, keyring, retro keychain, wine advertising, wine object, wine accessory, Anjou Loire, metal keychain, promotional keychain, vintage keychain, vine medallion, leaf decoration keychain