{"product_id":"porte-cles-vintage-assistance-technique-ancien-publicitaire-logo-nid-d-abeille","title":"Vintage \"Technical Support\" keychain, advertising, honeycomb logo","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis old advertising keychain features an oval medal with a patinated appearance, suspended from a short chain and a vintage metal carabiner. On the visible side, the embossed inscription \"ASSISTANCE TECHNIQUE\" (TECHNICAL ASSISTANCE) frames a central stylized honeycomb logo, evoking the technicality and reliability of the service promoted. The whole displays a utilitarian aesthetic typical of promotional items from the 1960s-1970s, recognizable by its clean graphics and robust lines.\u003c\/p\u003e\n\n\u003cp\u003eThe oval medal displays a pronounced relief, with hexagonal cells and stylized wings on each side of the central motif, reinforcing the technical and industrial aspect of the object. The keychain shows a dark and homogeneous patina, testifying to its age and use. The angular carabiner is typical of vintage utilitarian accessories and also shows traces of superficial oxidation on the visible surface.\u003c\/p\u003e\n\n\u003cp\u003eThe details of the logo, combining geometric design and industrial symbolism, are well preserved despite wear. The general appearance of the object, with its softened edges and still legible relief, gives it a retro charm, highly sought after for decoration or the daily use of old objects. No manufacturer's mark is legible on the photographed side.\u003c\/p\u003e\n\n\u003cp\u003eThis vintage keychain stands out for its sober style and robustness, characteristics of promotional gadgets distributed by technical or industrial companies in the second half of the 20th century. The object is ideal as a retro accessory or decorative piece for an office, workshop, or vintage vehicle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible patina, wear from use, superficial oxidation on metal parts. The relief and inscriptions remain perfectly legible on the presented side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains boomed from the 1950s with the development of the individual car and the proliferation of technical assistance services. They were often distributed by garages, insurance companies, or specialized companies to build customer loyalty and strengthen their brand image.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by an experienced professional seller.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: vintage keyring, antique keychain, advertising accessory, Technical Assistance, retro keyring, industrial logo, promotional keychain, old keyring, promotional item, metal keychain, 70s keychain, old car gadget\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54325483307335,"sku":"EBAY-316907758527","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_949f8148-0524-415b-9a4e-63d5fd213d91.jpg?v=1783769391","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-assistance-technique-ancien-publicitaire-logo-nid-d-abeille","provider":"AFW","version":"1.0","type":"link"}