{"product_id":"porte-cles-vintage-bill-fromage-pub-ancien-rond-visuel-enfant-annees-60","title":"Vintage Bill cheese keyring old pub round children's visual 60s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain illustrating the Bill cheese brand, typical of French promotional items from the 1960s. This keychain features a classic round shape, with a visible side adorned with a colorful visual: on a red background, a young boy in a checkered shirt is eating a piece of cheese. The \"Bill\" logo appears in bright yellow on the left of the image, while additional mentions are printed in white and yellow around the top and bottom of the visual, including \"FABRIQUÉ À LONS-LE-SAUNIER\" (MADE IN LONS-LE-SAUNIER).\u003c\/p\u003e\n\n\u003cp\u003eThe visible part of the keychain is protected by a transparent capsule with a smooth and slightly domed appearance, allowing the illustrated scene to be perfectly seen. The metal attachment has a patinated finish, with a short chain and a twisted ring typical of the period. The object is suspended for the photo, highlighting its compact size and robust design.\u003c\/p\u003e\n\n\u003cp\u003eThe retro graphics and typography of the Bill logo, as well as the child's clothing style, are characteristic of 1960s advertising design. This type of advertising keychain was frequently offered by food brands as a promotional gift or loyalty item. The ensemble displays an authentic vintage aesthetic, sought after by collectors of antique advertising objects.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain shows visible wear and tear on the metal part, with slight oxidation and a uniform patina on the attachment. The transparent capsule reveals some superficial micro-scratches, without altering the readability of the central visual. No chips or cracks are visible on the exposed face.\u003c\/p\u003e\n\n\u003cp\u003eThe inscriptions around the visual, although partially legible, confirm the advertising authenticity of this item and its link to French cheese production. The display of the name \"Bill\" and the childish scene recall the marketing strategies of the time, focused on conviviality and family.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows signs of wear, patina on the metal, and scuffs on the plastic capsule from use. The overall item remains solid, and the visual is clearly legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The advertising keychain experienced a real boom in France from the 1950s onwards, notably thanks to the SECAM company, a pioneer in the manufacture of these items for major food brands. The round models with transparent capsules were emblematic of this era and are now valuable witnesses to the history of local advertising.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping guaranteed by an experienced professional seller.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, cheese advertisement, Bill 60s, advertising keyring, retro promo item, round plastic capsule, food advertising, cheese keyring, vintage French keychain, retro ad gift, old key accessory\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54269378789703,"sku":"6db9f6b3-70fd-4a60-813c-4a837716c299","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_7bcc9ee1-2747-4293-9c8d-f88a2c6a7150.jpg?v=1782942857","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-bill-fromage-pub-ancien-rond-visuel-enfant-annees-60","provider":"AFW","version":"1.0","type":"link"}