Vintage Biscottes Excel keyring old retro round translucent ad

AFW - Antique France Worldwide

Description

Old round advertising keychain, featuring a translucent finish slightly yellowed by time, typical of promotional productions from the 60s-70s. In the center, an inlay highlights the "Biscottes Excel" logo on a red background, surrounded by a blue frame, with an illustration of rusks in the center. The inscription "EXCEL BISCOTTES" is perfectly legible on the visible side, arranged in a circle around the central logo. The whole displays a retro style characteristic of food advertising from the second half of the 20th century.

The upper part is equipped with a metal ring with a flat clasp, connected to the medallion by a short chain with a single link. The metal shows visible patina, confirming the object's age. The surface of the keychain shows some signs of use and traces of oxidation on the ring, without affecting the legibility of the inscription or the central illustration.

The overall appearance of the keychain evokes advertising objects given out at points of sale or as gifts during loyalty campaigns. The graphics, with their centralized logo and contrasting colors, are typical of French food advertising imagery from past decades.

This keychain stands out for its compact shape and retro style, easily identifiable thanks to the "Biscottes Excel" mention. The circular design and the transparency of the support highlight the central motif, while the robust structure of the ring suggests a durable manufacturing.

Condition

Used item, sold as is, with visible signs of wear and patina on the metal and the translucent support. The central illustration remains clearly visible despite the yellowing of the material.

Did you know? Advertising keychains boomed in France from the 1950s onwards, driven by food brand loyalty campaigns. Promotional items of this type were often made of resin or translucent plastic, allowing logos and images to be included for optimal visibility.

AFW Reassurance

Fast and careful shipping, item carefully packaged. Professional seller, experience and reliability guaranteed.

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